HubSpot Training And Resources To Keep You Up To Date

If you want to get the most out of HubSpot, mastering the platform is essential. HubSpot offers a powerful suite of tools for marketing, sales, and customer service. But without proper training and resources to keep you up to date, it’s easy to miss out on features that can help your business grow, streamline operations, and improve customer relationships.

Why HubSpot Training Programs Matter

HubSpot is more than just software - it’s a platform that integrates multiple business functions. From inbound marketing to sales automation and customer service, it covers a lot of ground. Without training and staying up to date, teams can struggle to use it effectively. This can lead to wasted time, missed opportunities, and inconsistent customer experiences.

Training programs and keeping your knowledge up to date helps you:

• Understand the full capabilities of HubSpot tools

• Learn best practices for inbound marketing, sales, and service

• Know when and how to automate repetitive tasks to save time

• Analyse data to make smarter decisions

• Align your teams around a common platform and strategy

• Keep up to date with Product changes and new features

  
  

Exploring the Best Options

There are many HubSpot training options and resources out there, but not all are created equal. Here are some of the resources I'd recommend to train and keep your HubSpot Knowledge up to date.

1. HubSpot Academy

HubSpot’s own Academy is a fantastic place to start. It offers free courses on everything from inbound marketing fundamentals to advanced sales enablement. The courses include videos, quizzes, and practical exercises.

Some popular courses include:

• Inbound Marketing Certification

• HubSpot Sales Software Certification

• Service Hub Software Certification

• Content Marketing Certification

  
  

The Academy is great for self-paced learning and covers a wide range of topics. However, it's not always right for everyone.

2. Indigo Iris HubSpot Training

Indigo Iris HubSpot training. specialises in helping businesses get the most from HubSpot. Courses are designed to be practical and hands-on, focusing on real-world applications and are:

• Customised to be focused on your team’s needs

• Expert trainers with deep HubSpot knowledge

• Focuses on aligning HubSpot tools with your business goals

• Support for marketing, sales, and customer service teams

  
  

This approach ensures your team not only learns the platform but also how to use it strategically to grow sales and improve customer service.

How to Choose the Right HubSpot Training for Your Team

Selecting the best training program depends on your business needs, team size, and current HubSpot knowledge. Here are some tips to help you decide:

1. Assess your goals: Are you focusing on marketing automation, sales enablement, or customer service? Choose courses that align with these priorities.

2. Consider your team’s experience: Beginners may benefit from foundational courses, while advanced users might need specialised training.

3. Look for practical content: Training should include hands-on exercises and real-world examples.

4. Check for ongoing support: Some providers offer follow-up sessions or coaching to reinforce learning.

5. Budget and time: Balance cost with the depth of training and how much time your team can commit.

   
   

For many businesses, a combination of HubSpot Academy courses and customised training offers the best results.

Getting Started with HubSpot Training Today

Ready to boost your team’s HubSpot skills? Here’s a simple plan to get started:

• Explore free resources: Begin with HubSpot Academy to build a foundation.

• Identify skill gaps: Survey your team to find areas where training is needed most.

• Contact a training provider: Reach out to Indigo Iris for tailored courses that fit your business.

• Schedule sessions: Plan training around your team’s availability to maximise participation.

• Apply what you learn: Encourage your team to implement new strategies and share successes.

  
  

Investing in training is an investment in your business growth. With the right knowledge, your teams will use HubSpot more effectively, driving better marketing results, closing more sales, and delivering outstanding customer service.

Unlock Your Business Potential with HubSpot Training

Mastering HubSpot is a game-changer for businesses looking to grow and improve efficiency. The right training programs equip your teams with the skills and confidence to leverage the platform fully. Whether you choose free courses, join user groups, or invest in customised training, the key is to keep learning and applying new knowledge.

If you want expert guidance tailored to your business, consider hubspot courses from Indigo Iris. Their hands-on approach helps you align HubSpot tools with your goals, so you can grow sales, streamline operations, and enhance customer service.

3. Resources to keep you up to date with product updates

HubSpot User Groups, webinars, videos and LinkedIn are all excellent ways to stay up to date with changes and new features, below are some of the most useful resources.

Joining local or virtual HubSpot User Groups (HUGs) can be a great supplement to formal training. These groups offer workshops, networking, and peer learning opportunities. You can ask questions, share experiences, and learn from other businesses using HubSpot. Look for HUGs in your region or industry to get the most relevant insights.

HubSpot also runs many free webinars and regularly add new videos to YouTube to help keep you up to date with product updates and releases.

HubSpot's Spotlight page is also a great resource to bookmark. It's also easy to filter on the areas you're most interested in.

LinkedIn is also an excellent resource with many expert users posting useful content and updates. HubSpot also has a Tips and Tricks page that regularly has videos and the Monday morning briefings are an excellent way to quickly get up to speed.

And don't forget to regularly check in Product Updates within your HubSpot account. These can found at the bottom when selecting the dropdown under your Company name in the top right.

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