How much is HubSpot in the UK?

A guide for Companies looking to get HubSpot, what to consider when looking at the options.

HubSpot has become one of the most popular Customer Relationship Management (CRM) platforms in the world. With its user-friendly interface, powerful tools, and extensive integration capabilities, it’s no wonder that businesses in the UK are increasingly adopting HubSpot to improve sales, marketing, and customer service.

If you're considering HubSpot for your company, it’s important to understand the costs involved. HubSpot offers a variety of pricing plans based on the specific tools and features you need, so the total cost can vary significantly.

This guide breaks down the steps involved to help you figure out what to consider when looking at the costs.

Step 1. Agree the scope - choose your Hubs

HubSpot is divided into Hubs, so you’ll need to agree the scope. Will only Marketing use it or is it both Sales & Marketing? and don’t forget Customer Services.

• HubSpot’s Marketing Hub includes features like email marketing, automation, forms, social media tools, landing pages, blogs, reporting, campaign management & reporting, SEO, and lead management.

• Sales Hub helps sales team manage, leads, prospects, and deals so includes essential features like deal & pipeline management, reporting, account-based marketing (ABM), target accounts, and the powerful Sales workspace.

• Service Hub is for Customer Services to manage customers via tickets, omni-channel customer enquiry management, Chatbots, surveys and the knowledge portal enquiries. Ticket helps to track enquires but can also be used for onboarding.

• Content Hub includes some extremely powerful AI features such as Content mix which can create a range of posts, emails, blogs, and ads from one piece of content and membership pages allow you to segment content on your website for distinct types of visitors such as Customers or Prospects.

• Operations Hub is where the data quality centre is held and helps highlight duplicates and other data issues. It also includes programmable workflows using custom code and two-way data-syncs.

• HubSpot’s CRM is Free! And stores all your contact history such as emails, meetings, and any associations such as companies, deals, tickets, quotes, meetings in a single clear and consistent view.

• Customer Platform. If you’re considering more than one Hub such as both Marketing and Sales Hub, compare the cost to what’s known as the ‘Customer Platform’ this includes all the Hubs and is sometimes it’s not much more than two hubs.

Step 2 - Define your requirements and choose your Tier

Your requirements could be a pretty lengthy list, or it might only be a few things, prioritising can really help when looking at the Tiers (or levels) as the cost can change significantly. Unsurprisingly, the more you pay, the more features and tools you have access to. For example, if advanced automation and reporting are must-haves then you’ll need a Professional Tier.

HubSpot’s different Tiers are below, and each one has different functionality:

• Free (yes completely free)

• Starter

• Professional

• Enterprise

Some examples of the different Tiers in the Marketing Hub and Sales Hub are below:

Marketing Hub

• Free - You can’t remove HubSpot’s logo from your emails - a showstopper for most people so they choose Marketing Starter

• Marketing Starter - you can build and send emails, see basic reporting, build Landing Pages and Blogs, it even includes some AI features so very good value.

• Marketing Professional - comes with advanced automation (workflows), A/B testing, sophisticated reporting tools, SEO and you can connect all your channels such as Ads and Social all in the one platform. The Campaign tool is super helpful to track and measure Campaign ROI.

• Marketing Enterprise- this is where things get serious as it includes some seriously sophisticated reporting and includes features such as approvals for emails and advanced permission settings so is suitable for large to enterprise organisations with larger marketing departments.

Sales Hub

• Sales Free - comes with Deals, Pipelines, connect personal email and calendar to manage meetings.

• Sales Starter - You manage Deals & Pipelines very nicely in Sales Starter with two pipelines, custom properties, and basic reporting.

• Sales Professional - includes the sales workspace (one stop shop sort of homepage) for sales to store the useful information such as meetings, tasks, lead and deals in one place. It also includes sales automation known as sequences, account-based marketing, predictive lead scoring and custom reporting.

Step 3 - Agree the types of seats you’ll need and how many of each.

The next consideration is how many and what type of users (seats) you need. The seats will determine what access and functionalities a user can have such as:

Core Seats - provide full access to HubSpot's tools and features and allow users to create and edit making them ideal for team members who need to use the platform for various tasks, such as marketing, sales, customer service, or reporting. Examples include create and manage workflows, campaigns, and lists, access and edit contacts, deals, and tickets, plus using advanced reporting and analytics tools. Core seats typically come with all the permissions necessary for advanced usage and are often assigned to managers, team leads, or Super Admins who need to control and oversee the platform’s full capabilities.

View Seats - are designed for users who only need read-only access to HubSpot data and reports. These seats do not allow users to edit or create any content, but they can still view information and reports relevant to their role. View seats are useful for Senior, Leadership or Stakeholders who need to track performance but don’t need to make changes. They can also be used by external consultants or auditors.

Paid Seats - are for users who require additional features or access within the platform. These seats are separate from core seats and are usually purchased based on the number of users and the specific tools you need access to such a Paid Seat for Sales Hub which gives the user access to the Sales Workspace, Sequences and customise meeting links etc…

As your business grows and more team members need access to HubSpot, you’ll add paid seats for them. Depending on your HubSpot plan each paid seat will give the user access to the respective set of tools within that hub. These paid seats typically come with the same access as core seats, but the term is often used when you’re adding users on top of your initial package or when you need access to premium features.

Seat summary:

• Core seats provide full functionality and control within the platform.

• View seats give users only viewing access (i.e., read-only access) to HubSpot data and reports.

• Paid seats refer to additional users or features beyond the basic, often related to adding more users or unlocking advanced capabilities.

How do I choose the right seat?

When deciding which seat to assign to each team member, it’s important to consider their role and what access they need to perform their job:

• Admins and managers typically need Core seats to manage workflows, access analytics, and oversee the entire platform.

• Sales or support staff who interact with contacts, deals, and tickets regularly may require Paid seats for the Hub they use.

• Executive or leadership roles who need to track performance but don’t need to interact with the system actively can make do with View seats.

• External contractors, consultants, or specific users who need minimal access to review data or reports can be assigned View seats.

Step 4. What else do I need to know?

• Marketing Contacts - HubSpot charges for the number of Contacts you’d like to send Marketing Emails to. Note that this isn’t anything to do with GDPR, Preferences or Subscriptions, it’s purely the number you’d like to send Marketing Emails to and excludes personal 1-1 emails. Each Tier comes with a set number of Marketing Contacts for example Starter has 1,000 and Enterprise has 10,000 but you can add more in batches for a monthly fee. Going over the number you’ve paid for can be costly so make sure you keep an on the numbers.

• Onboarding fees - If you choose a Professional or Enterprise Tier, HubSpot will charge a one-off onboarding fee for each Hub.

• Customer Platform (all the hubs) – if you’re considering several Hubs, compare the price to the Custom Platform as it is sometimes it’s not much more. All the Hubs need to be the same Tier though.

• Sign-up longer – sign-up for more than one year, and it’s worth negotiating.

• Pay upfront - You can also save money if you’re willing to pay upfront rather than monthly.

• Start with the minimum - If you’re not sure how many users or types you need, add the minimum. You can always upgrade but you can’t downgrade during your contact.

But roughly how much is HubSpot?

• The Starter Tier of Customer Platform (all the Hubs) with one Core Seat is excellent value as buying just Marketing and Sales is £36!

• Sales Hub Professional is £85 per seat per month, more can be added at £85 each per month.

• Marketing Professional is £780 per month and includes 3 seats.

• Customer Platform at a Professional level £1,130 per month and includes 5 seats.

By carefully evaluating your needs you can get a better idea of how much HubSpot will cost and which plan will provide the most value for your business.

If you’re interested in Starter Hubs, you can use the affiliate link.

Or if you’re interested in the Professional Hubs and above, please get in touch for a chat about your company’s needs, or see Indigo Iris’s HubSpot Consultancy Services