What's the difference between Ideal Customer Profiles and Buyer Personas

Ideal Customer Profile (ICP) – defines your perfect customer and will includes information such as Industry, Number of Employees, Revenue, Budget, and Geographical information. These are the qualities that a lead needs to have to buy from you ensuring Sales spend time on leads that are a good fit.

Buyer personas – are semi-fictional generalised representation of your customers including demographics, goals, motivators, and their challenges. You may have between 2 and 5 personas. Marketing can use Buyer personas to help map out content and Sales / Support can use them to allocate time and resources.

If you need help, HubSpot has free great resources to create Buyer Personas and Ideal Customer Profiles – you don’t even need to be a HubSpot customer!